Get More Local Leads Without Relying Only on Referrals
We're helping a small group of local service businesses improve visibility, generate qualified leads, and streamline follow-up through Google Ads, Local Services Ads, and automation systems.
- HVAC
- Plumbing
- Roofing
- Flooring
- Electrical
- Cleaning
- Home Services
- Contractors
Referrals are great. You can't build predictable scale on them alone.
Most local service businesses lose jobs in the gaps between marketing, response, and follow-up. We close those gaps with systems built specifically for the trades.
Inconsistent leads
Slow weeks followed by overwhelm. No predictable pipeline you can plan around.
Referral dependence
Word of mouth is great — until it dries up. You can't scale on hope alone.
Slow lead response
If you take more than five minutes, the homeowner has already called the next contractor.
Wasted ad spend
Generic agencies burning budget on keywords that never turn into booked jobs.
Missed calls = lost jobs
Every unanswered ring is a homeowner picking your competitor instead.
Outdated website
A site built in 2014 doesn't earn trust — or rank — in 2026.
The Novana System
A comprehensive marketing infrastructure built specifically for trades and home services — visibility, lead capture, and follow-up working together.
Google Local Services Ads
We manage your LSA profile end-to-end — verification, bidding, and dispute resolution — so you only pay for qualified calls.
Google PPC Ads
Tightly geo-targeted search campaigns built around the high-intent keywords homeowners actually use.
Lead follow-up systems
Automated email + SMS sequences that respond instantly and keep leads engaged until they book.
Missed-call text-back
Every missed call triggers an immediate text — so the lead doesn't walk to the next contractor.
CRM pipeline setup
A simple pipeline from new lead to booked job to paid invoice — visible to your whole team.
Modern SEO-friendly website
Mobile-first, fast-loading site built to support Google Ads and rank in local search.
Reporting dashboards
One place to see leads, calls, spend, and ROI — updated in real time.
Built with a small group of partners
We're selecting a limited number of local service businesses to partner with. Beta partners get premium service at a discount in exchange for feedback that shapes the program.
Beta Partner Access
Designed for businesses ready to grow and improve lead flow. Full setup and ongoing optimization included.
- Discounted founding-partner pricing
- Limited spots per service area
- Full setup + ongoing optimization
- Direct collaboration with our team
- Feedback-driven partnership
- Locked-in rates after beta
Every piece of a modern lead engine
We integrate the channels, automations, and reporting most agencies leave out — so leads don't slip through the cracks.
Google Guaranteed visibility
Top-of-page placement with the green checkmark homeowners trust.
Lead tracking
Know exactly which ads, keywords, and channels produce booked jobs.
Automated follow-up
Email and SMS sequences that keep leads warm until they're ready to buy.
Faster response times
Auto-text new leads in under 60 seconds — before they call the next pro.
Mobile-friendly websites
Fast, modern sites that load instantly and convert on a phone in the driveway.
Call conversion focus
Every page, ad, and form is engineered to drive a phone call or booked job.
Local SEO foundations
Google Business Profile, citations, and on-page signals that win your service area.
Reporting & analytics
Plain-English dashboards showing cost per lead, ROI, and what to do next.
A site that earns trust on the first scroll
Your website is the first impression for every ad click and Google search. We build sites engineered to load fast, rank locally, and turn visitors into booked jobs.
- Mobile-first design (most local searches happen on a phone)
- Sub-second loading on 4G connections
- Built for conversions — calls, quotes, and bookings
- Optimized for local search and Google Business Profile
- Wired to support Google Ads and Local SEO from day one
What contractors are saying
"We finally have a steady stream of qualified calls coming in. The text-back system alone has paid for itself this month."
"Their team actually understands the trades. Our cost per lead dropped, and we're showing up at the top for the searches that matter."
"I used to lose leads because we couldn't answer fast enough. That problem is gone. We respond in under a minute now."
Common questions
Build a predictable lead engine for your service business.
Spots in the founding beta are limited. Apply now to lock in partner pricing and start growing.